Bloom Airways
Bloom Airways was conceived through a design course in Denmark, where I gained a comprehensive understanding of Scandinavian and European graphic design approaches. Inspired by Nordic landscapes and values, Bloom Airways redefines air travel, creating a transformative experience that fosters personal growth and meaningful connections. This project-based course strengthened my design capabilities, with assignments focused on visual identity, branding, and cross-platform communication.
In developing Bloom Airways, my choices in branding—from logo and style guide to plane design, uniforms, app interface, boarding passes, and adaptable patterns—reflect the essence of Nordic beauty and inclusivity. Each element ensures a consistent, memorable presence across passenger interactions, serving as a bridge that connects Scandinavia with the global community.
In developing Bloom Airways, my choices in branding—from logo and style guide to plane design, uniforms, app interface, boarding passes, and adaptable patterns—reflect the essence of Nordic beauty and inclusivity. Each element ensures a consistent, memorable presence across passenger interactions, serving as a bridge that connects Scandinavia with the global community.
The objective of the Bloom Airways project was to create the name and brand identity for a fictive airline based on the Nordic countries. The mission was to redefine the air travel experience for individuals seeking transformative journeys, personal growth, and meaningful connections. Drawing inspiration from the landscapes and values of the Nordic countries, Bloom Airways aimed to serve as a bridge connecting Scandinavia with the global community, offering exceptional service and fostering a sense of equality in air travel.
