Project Overview
Created in the Graphic Design Studio course at the Danisn Institute for Study, Bloom Airways is a fictive airline inspired by the landscapes and values of the Nordic countries.
It explores how brand identity systems extend across multiple deliverables — from uniforms and patterns to print and digital experiences.
Danish Institute for Study |
Grapihic Design Studio |
Design Researcher
Concept
Draws from Scandinavian geometry, equality, and sustainability
Promotes growth, connection, and adventure through visual storytelling
Symbolic flower motif represents personal and collective transformation
👥 My Roles
🧩 Design Researcher — led user interviews with adults 55–75
🛠️ Product Designer — co-developed functional CAD prototype
📱 UX / UI Contributor — designed companion app wireframes
📣 Brand & Storytelling Lead — created logo, visuals, and presentation materials
My Roles
Brand Designer — developed logo, color palette, and typography system
Visual Identity Lead — created unified assets for print and digital media
UX / Interface Designer — designed mobile app concept & booking flow
Art Director — directed uniform, pattern, and promotional mockups
Storytelling Designer — crafted airline name, tagline, and brand tone
Deliverables
Logo and icon system
Style guide and visual standards
Promotional posters and motion mockups
App and in-flight interface designs
Patterned collateral and uniforms
Key Takeaways
Designed a cohesive multi-platform identity rooted in Nordic minimalism
Balanced aesthetic storytelling with functionality across deliverables
Showcased how design systems scale from print to experience design
