Cece the counting caterpillar

Cece The Counting Caterpillar, tailored for parents and their 10-12 month-old infants or toddlers, is a multi-use educational toy designed to seamlessly integrate play and learning. Capitalizing on a child's innate curiosity around their first year, Cece engages them in exploratory activities that naturally develop cognitive abilities and fine motor skills. Marketed as a versatile tool for parents, this toy becomes an invaluable asset in shaping a child's foundational skills, including counting and alphabet recognition. Cece The Counting Caterpillar stands as a comprehensive solution, combining thoughtful design, market strategy, and testing to meet the evolving demands on infants and toddlers, offering a developmental journey through engaging play.

The mission of the CECE project was to design and develop an engaging product specifically tailored to empower children in their early learning journey. Focused on cultivating essential counting skills, CECE, the Counting Caterpillar, aims to provide a playful and interactive educational experience for young learners. Informed by these objectives, the team conducted customer discovery interviews with parents, educators, and caregivers to identify key insights into the needs and preferences of children aged 3-6. The goal of the design with CECE was to contribute to enhancing early numeracy skills while ensuring a positive and enjoyable learning environment.