Supersole

When thinking about insoles and sneaker wear & tear, most people think that runners replace their shoes when the tread becomes too thin; however, SuperSole discovered that the lack of comfort on the inside of the shoe prompts runners to dispose of their current sneakers and purchase new ones. Typically, running shoes only last 300-500 miles, which equates to 2-3 months of use. Because of the short lifespan of running shoes, purchasing new high-quality running shoes 4-6 times per year is expensive and generates unnecessary waste.

After consulting with printers and analysing previous documentations, as a team we developed the 2019 prospectus into a half Canadian print design and made a much lighter document mainly for logistical and practical reasons. The added half Canadian print design allowed for a neater looking document but still possessing all the advantages of a ring bound document as it is important to us that the spread can be laid flat on a surface allowing a more enjoyable user experience. There is also the added bonus of a bookmark, a great tool to enable students to keep the page marked after a discussion with and advisor and have our open event dates and contact details all to hand.

The brand that I have developed for 16-18 recruitment is centred around a sub campaign: Connecting Classroom to Career. This highlights student success with students selected to become brand ambassadors for the college and share advice and experiences based on their course.

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