Switch: Garment design project

This inquiry focuses on subverting the conventions of “lifestyle” apparel, in context with normative “rules of dress” to understand how choice can enhance perception. The clothing I will design emphasizes identity and selfhood, through a lens that acknowledges conformist culture. Considering external influences on motive and awareness of self, the clothing serves as a vehicle to subvert norms, which can be used to reclaim self-expression under social constraints. The use of physical and architectural forms within the garments emphasizes how people activate certain spaces and vice versa.

After consulting with printers and analysing previous documentations, as a team we developed the 2019 prospectus into a half Canadian print design and made a much lighter document mainly for logistical and practical reasons. The added half Canadian print design allowed for a neater looking document but still possessing all the advantages of a ring bound document as it is important to us that the spread can be laid flat on a surface allowing a more enjoyable user experience. There is also the added bonus of a bookmark, a great tool to enable students to keep the page marked after a discussion with and advisor and have our open event dates and contact details all to hand.

The brand that I have developed for 16-18 recruitment is centred around a sub campaign: Connecting Classroom to Career. This highlights student success with students selected to become brand ambassadors for the college and share advice and experiences based on their course.

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