Vision zero: moving together

Vision Zero was a UX research project in collaboration with the Ann Arbor city government and the UofM School of Information, driven by a shared commitment to safety and sustainable urban living. Our project, dedicated to the Vision Zero mission, aims to eliminate traffic-related injuries and fatalities in the city by 2025. In partnership with local government, our UX design team addresses complexities in the comprehensive transportation plan, employing strategic user experience research methods to empower citizens in shaping road safety. We developed effective communication channels and user-friendly interfaces, fostering a collective understanding of Vision Zero's pillars. Through collaboration with city officials and citizens, our goal is to create an impactful platform for a safer and more sustainable future in Ann Arbor.

After consulting with printers and analysing previous documentations, as a team we developed the 2019 prospectus into a half Canadian print design and made a much lighter document mainly for logistical and practical reasons. The added half Canadian print design allowed for a neater looking document but still possessing all the advantages of a ring bound document as it is important to us that the spread can be laid flat on a surface allowing a more enjoyable user experience. There is also the added bonus of a bookmark, a great tool to enable students to keep the page marked after a discussion with and advisor and have our open event dates and contact details all to hand.

The brand that I have developed for 16-18 recruitment is centred around a sub campaign: Connecting Classroom to Career. This highlights student success with students selected to become brand ambassadors for the college and share advice and experiences based on their course.

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