Conducted primary research, synthesized insights using UX frameworks, and led prototyping—translating behavioral patterns into structured concepts and testable directions. The project highlighted the importance of designing around real routines, using rapid iteration to align user needs with scalable, practical solutions.
Roles & Takeaways
The final concept was communicated through a hi-fidelity packaging mock-up, with variations exploring how the solution could adapt across different use contexts while maintaining simplicity and coherence.
Outcomes
How might we support intuitive care habits within everyday routines without introducing additional complexity?
This project was completed in partnership with P&G and focuses on reimagining everyday care experiences across product and environmental touchpoints. Through primary research, journey mapping, and concept development, our team explored how intuitive systems could support consistency, clarity, and habit adoption within daily routines. The work emphasizes insight-driven design, systems thinking, and translating behavioral research into scalable care solutions.
Design Solution
Design Challenge
Design a care experience that supports intuitive habit adoption—fitting naturally into real routines while enhancing clarity and ease without adding complexity.
Developed in partnership with P&G through a sponsored design collaboration, this project responds to evolving expectations around everyday personal care. As routines become more flexible and home environments more visible, especially in shared or multi-use spaces, products are increasingly expected to balance performance with clarity, ease, and aesthetic presence. The work explores how care experiences might better align with real household behaviors while reinforcing convenience, usability, and trust.
Consumers often encounter friction in everyday care routines, where product use, storage, and visibility don’t always align with real behaviors at home.
The process began with stakeholder mapping and a competitive landscape analysis to understand current product ecosystems and emerging consumer behaviors. This was followed by in-context user research to uncover how routines form, break down, and evolve within everyday care practices. Insights informed multiple concept directions, which were explored through rapid prototyping and iterative testing. Ongoing feedback helped refine solutions that could support intuitive habit adoption while remaining clear, practical, and easy to integrate into daily life.
Methods
Project Type: Physical Product Design + UX Research
Role: UX Researcher + Product Designer
Tools: Figma, A/B prototype testing, Fusion, Adobe Suite
Timeline: 10-week (Fall Quarter)
Project Overview
Proctor & Gamble Collaborative Project (Subject to NDA)
Developed in partnership with P&G (details protected under NDA), this project explores how everyday haircare experiences can better support consistency and confidence in daily routines. It highlights how intuitive design and integrated product ecosystems can make care practices easier to adopt and sustain in real life.
Physical Product Design + UX Research